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Early on, the marketing group knew they would also have to come up with a brand that combines the history and heritage of the Dallas County Community College District, the former name, with the power and innovation of the new Dallas College, but research was needed.
At macro level, accreditation as a single institution means an improved student experience at Dallas College, which encompasses Brookhaven, Cedar Valley, Eastfield, El Centro, Mountain View, North Lake and Richland as campuses, not colleges.
A standout of the new logo is the “D” in Dallas, an intentional decision placing emphasis on the area home of an over five-decade relationship between DCCCD and local learners. Look even closer and you’ll notice a bit of familiarity: the Texas star and colors from the previous design, serving as both a tribute and promise to preserve and honor a rich history.
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<div class="caption">Students are excited about the DCCCD's historic transition from seven colleges to one college.</div>
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