Associate Vice Chancellor, Enterprise Strategic Enrollment and Digital Growth

Higher Education
Dallas, Texas
Full Time

Job Title: Associate Vice Chancellor, Enterprise Strategic Enrollment and Digital Growth
Location: Dallas, TX (On-site)
Reports to: Vice Chancellor of Student Success

Shape the Future of Enrollment at Dallas College

Dallas College seeks a strategic, digitally fluent enrollment leader to serve as the Associate Vice Chancellor, Enterprise Strategic Enrollment and Digital Growth.

This senior leadership position will build and scale an integrated enterprise approach spanning recruitment, admissions, financial aid, records, registration, onboarding, outreach, prior learning assessment, and the overall student enrollment experience.

Reporting to the Vice Chancellor of Student Success, the Associate Vice Chancellor will connect enrollment strategy, student success, analytics, digital growth, and technology-enabled enrollment pathways. This leader will modernize systems and digital channels, strengthen yield and student engagement, reduce administrative barriers, and help create a coordinated, mobile-first, student-centered enrollment enterprise.

Why This Role Matters

The Associate Vice Chancellor will have the opportunity to:

Build a comprehensive, multi-year enrollment strategy aligned with Dallas College priorities, workforce needs, student success goals, and long-term demographic trends.
Strengthen the full enrollment journey, from prospecting and recruitment through admissions, financial aid, registration, onboarding, and ongoing service touchpoints.
Use forecasting, predictive modeling, dashboards, and performance metrics to turn enrollment data into clear decisions and accountable action.
Modernize customer relationship management platforms, marketing automation, analytics, AI-enabled personalization, chatbots, behavioral tracking, and digital engagement capabilities.
Design local, regional, national, online, and global growth strategies while advancing access, persistence, completion, transfer, workforce alignment, and equitable outcomes.
Lead through partnership across Student Success, Academic Affairs, Workforce Education, Marketing, Information Technology, Finance, campus leadership, and other institutional teams.

The Leadership Impact

Enterprise Enrollment Strategy

Create coordinated enrollment plans, forecasts, goals, operating models, and accountability routines that move strategy into execution.

Digital Growth and Modernization

Advance technology-enabled, mobile-first enrollment pathways and integrated prospect engagement across channels and markets.

Student Experience and Success

Remove avoidable barriers, improve responsiveness, strengthen onboarding, and protect the enrollment funnel from unnecessary attrition.

People and Partnerships

Develop high-performing teams and align stakeholders around shared enrollment outcomes within a complex, highly matrixed institution.

The successful candidate will bring enterprise enrollment leadership, strong operational discipline, analytical depth, digital fluency, and a student-centered approach.

This leader will be able to translate complex enrollment trends into practical recommendations, influence across shared governance and distributed operations, build trust with diverse stakeholders, and guide teams with clarity, empathy, accountability, and a commitment to continuous improvement.

Required Qualifications

Master’s degree required in higher education administration, student affairs, business administration, public administration, educational leadership, or a closely related field as confirmed by official transcripts.
Eight (8) years of progressively responsible experience in higher education enrollment management, student success, admissions, financial aid, recruitment, records, registration, or related student services leadership.
Demonstrated success developing and implementing comprehensive enrollment management strategies, achieving enrollment goals, strengthening yield, and improving the student enrollment experience.
Demonstrated experience using data, forecasting, predictive modeling, enrollment systems, and analytics to inform strategy, evaluate outcomes, and drive accountability.
Experience leading teams and collaborating across complex, highly matrixed organizations with multiple stakeholders, shared governance, distributed operations, and institution-wide service expectations, with demonstrated success coordinating enterprise priorities and aligning cross-functional work with institutional strategic goals.
Strong understanding of technology-enabled enrollment services, digital engagement, online learning environments, and the use of emerging technologies to improve student access, communication, and service delivery.
Experience leading or supporting CRM modernization, marketing automation, digital funnel optimization, AI-enabled personalization, chatbot deployment, behavioral tracking, or comparable technology-enabled enrollment growth initiatives.
Excellent written, verbal, interpersonal, and executive communication skills, with demonstrated ability to build trust, influence decisions, communicate with clarity, and inspire collaboration across diverse stakeholder groups.

Preferred Qualifications

Earned doctorate preferred.
Community college or large multi-campus higher education leadership experience preferred.
Experience serving local, national, international, online, adult, first-generation, transfer, workforce, and other diverse student populations preferred.
Experience developing digital acquisition funnels, enrollment campaigns, or growth strategies for out-of-state, international, online, adult, first-generation, transfer, workforce, and other diverse student populations preferred.
Official transcripts required.
Bilingual or multilingual preferred.

Required Knowledge, Skills and Abilities

Proven success in enrollment management strategy, including strategic thinking in planning, implementation, goal attainment, recruitment, admissions, financial aid, registration, yield, and student engagement.
High-energy, results-oriented leadership style with demonstrated accountability for outcomes, sound judgment, operational discipline, and the ability to move priorities from strategy to execution.
Strong understanding of enrollment systems, student information systems, digital media strategies, online learning environments, emerging technologies, automation, and technology-enabled student service models.
Advanced knowledge of CRM platforms, marketing automation, predictive analytics, AI-driven personalization, chatbots, behavioral tracking, and digital funnel management to strengthen prospect conversion and student engagement.
Demonstrated ability to use data, predictive modeling, metrics, dashboards, and analysis to assess policy and practice effectiveness, identify opportunities, improve processes, and strengthen institutional accountability.
Ability to govern and interpret enrollment growth metrics, including Student Acquisition Cost, lead-to-enrollment velocity, yield conversion, first-year persistence, funnel attrition, and related indicators of enrollment effectiveness.
Ability to develop creative, sustainable recruitment and enrollment strategies that respond to demographic shifts and engage students across local, national, international, online, and workforce markets.
Demonstrated empathy, cultural competence, and student-centered commitment to serving diverse and global student populations with clarity, care, responsiveness, and respect.
Ability to navigate and lead effectively in a highly matrixed and complex organization; build coalitions; clarify accountability; influence without direct authority; coordinate priorities, resources, systems, and services enterprise-wide; and align stakeholders around shared enrollment outcomes and Dallas College’s strategic goals and priorities.
Exceptional communication and relationship-building skills, including the ability to communicate with clarity, candor, transparency, and frequency while serving as a compelling spokesperson for Dallas College.
Ability to serve as a trusted thought partner to institutional leaders by translating enrollment trends, risks, opportunities, and operational realities into sound recommendations and actionable decisions.

Physical Requirements

Normal physical job functions performed within a standard office environment. Reasonable accommodation(s) may be made to individuals with physical challenges to perform the essential duties and responsibilities.

Note: This position is subject to a criminal background check. Some positions may also require a fingerprint check.

Join Us

This is an opportunity to shape how Dallas College attracts, engages, enrolls, and supports students across a complex and evolving enrollment environment.

Leaders who are energized by enterprise transformation, digital growth, student access, and measurable results are encouraged to apply.